In this engaging conversation, Ricky Williams discusses his journey from a college football star to a successful entrepreneur. He reflects on the evolution of athlete care, the importance of mental health, and the empowerment of players in college sports. Williams shares insights on the impact of NIL and the transfer portal, the changing role of running backs in the Heisman Trophy race, and his advocacy for cannabis use in sports. He emphasizes the importance of prioritizing health and well-being for athletes and shares his entrepreneurial ventures in the cannabis industry.