The conversation with Armen Keteyian revolves around his new book, 'The Price: What It Takes to Win in College Football's Era of Chaos.' The book explores the financial, emotional, and psychological toll that college football takes on coaches, administrators, and players. It delves into topics such as the impact of Name, Image, and Likeness (NIL) and the transfer portal on the sport. The conversation also touches on the destruction of conferences due to realignment and the challenges faced by athletic directors in navigating the complexities of college football. Overall, the conversation highlights the need for solutions and collaboration in the face of the chaos in college football.
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